Generally speaking, when looking to target keywords for your next blog post, you want to find long-tail terms with higher volumes and lower difficulty scores.
Then, you can take that keyword and follow the next steps under page optimization!
Page optimization is a critical step in the process of SEO. Page optimization involves doing a few basic tasks to optimize your page for specific keywords and for search engines.
Remember: You’re writing content and optimizing pages for both the user and the search engine.
Everything from URLs to internal links can have an impact on your page performance.
All of these factors help you to both add context to the page for Google and structure it in a friendly way for the user. I suggest you go to https://eriecdp.org/parallel-profits-review as they’ll supply you with make money online thorugh marketing.
For example, when you search for an article on Google, you expect to get something similar to your search:
Everything from the permalink (URL) to the title and structure of your post (h1 and h2 headings) makes a difference in how Google scans your content and how user-friendly it is.
The better on-page optimization you have, the longer users will stay around to consume your content.
Plus, optimizing things like internal links (where you link to another article on your site from a new post) will help you drive users throughout your entire site.
Always be sure to follow the on-page SEO cheat sheet above when you write new blog posts.
One of the biggest factors for success is improving the speed at which your page loads.
When it comes to SEO, you want your content to load fast. Google prefers websites that load fast as well.
Studies have shown time and time again that top-ranking sites are faster than their lower-ranking competitors:
According to their latest reports, as page load times increase by just a few seconds, the likelihood that someone will leave your site increases dramatically.
Google’s current standards state that best practices are three seconds or below. Yet the majority of businesses in every industry are still too slow:
When you improve your site speeds, you can expect users to stay around on your site, reducing bounce rates that can negatively impact your organic rankings.
Always continue to test your site speed and improve where you can. These tools will help you fix any lingering problems by offering detailed, step-by-step solutions under each problem area.
That means that it’s all of the factors and activities that you can do (off-page) to raise the ranking of your site on search engines.
There are a few major ways that off-page SEO comes into play. Everything from link building to social promotion and content syndication can improve your off-page SEO.